Pregnant women and new mothers have been receiving Bounty Bags for 30 years in Australia, hence ensuring that it is a highly recognised and trusted brand.
The challenge however, was that there were only 3 opportunities for advertisers, publishers and Bauer Media to communicate to these mothers.
By creating an online community, Bounty Rewards gives mum the resources to enjoy and celebrate each milestone of their parenting journey.
Advertisers now have the opportunity to communicate with these women on a regular basis throughout their pregnancy, birth and pre-school years.
Australian Celebrity Report
Australian celebrities have become some of the most highly commercial and recognisable brand names in the global entertainment sphere.
It is no wonder then, that as consumers we have developed a growing fascination towards celebrities. Whether it is their career, lifestyle or wealth, there is no doubt that Australian celebrities have significant influence in our day-to-day lives.
What makes a celebrity? Who are the leading celebrities in Australia? And what particular traits make them the celebrities that they are. These are the questions PR agencies, Talent agencies, Media and entertainment companies have been asking.
The Australian Celebrity Report is a joint venture between TEG Rewards and Southern Cross Austereo. It is the ultimate in depth report on Australian celebrities. It covers public perceptions of celebrities from traits such as their humour to how engaging they are. This report is a one stop place to discover how Australian celebrities rank in the public eye.